BASF Agricultural Solutions UK

Meet Our Agronomy Managers: Hugo Pryce, Team East

Last year we met up with Hugo Pryce, our Agronomy Manager covering the East of England. Hugo is a Suffolk boy born & bred & now lives in the Waveney Valley on the Norfolk/Suffolk border in a small village in the heart of a vibrant farming area. He looks after Norfolk for BASF Agricultural Solutions UK in his role as Agronomy Manager & supports agronomists and farmers with technical and practical advice on using BASF products as well as supporting BASF’s development team in placing and running trials across a wide range of crop types in the area.

Hugo studied agriculture in the late 80’s at Writtle College before starting his career in the southern part of the country working for a small agricultural merchant. This was followed by a role working for one of the big national grain merchants, before transferring to their specialist crop division as their Farm’s Business Manager, dealing with specialist combinable crops such as Linola, Borage & Echium.

His journey in agronomy is relatively recent, he gained his BASIS qualification in 2012 followed by a spell working as a field agronomist for one of the major distribution companies locally in Norfolk/Suffolk. Hugo joined BASF as an Agronomy Manager in July 2015 and is approaching 5 years in the job. When we spoke to him about his time with BASF, Hugo said: “The last 5 years have flown by, not least because the job is so varied, with no two days the same, and we have so much new innovative chemistry in the pipeline.”

Watch the full interview below:

We know that our Agronomy Managers can’t get out to see you at the moment, but they’ll still by your side during this unprecedented time.

For more information on how to contact your local BASF Agronomy Manager, click here .

Agronomy Managers

Agronomy Managers

Our Agronomy Managers cover the length and breadth of the country and are extremely knowledgable and happy to help with your enquiries.

Contact your local Agronomy Manager